Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, it is often this very word that bears a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method…

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How to start a business
Owning your own business is what many dream of. However, after making a decision to open a business, you need to realize the full responsibility of this step and think…

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overwhelming success of “Pampers”

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

How does the company Valve - game developer
Valve Corporation is a company that has created legendary games like Half-Life, Counter Strike, Dota 2, Portal, and others. The company was created by Gabe Newell, whose biography also includes…

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20 types of businesses with minimal investment
Lunch delivery to offices The idea of ​​preparing and delivering lunches to offices is to prepare delicious meals at home and deliver them directly to the workplace to customers. This…

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How do charitable funds earn
We all often see various advertisements for charitable foundations and organizations: on the streets, promoters hand out leaflets calling for help to tidy away the fading nature, posters with texts…

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The loyalty program of UDS, how it implemented it into its business, and what came of it
In the local shopping center I keep a small accessories store - I sell handbags, travel bags, scarves, gloves and other haberdashery. In general, not a mega-cool businessman, but I…

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