How to start a business
Owning your own business is what many dream of. However, after making a decision to open a business, you need to realize the full responsibility of this step and think…

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How to create an electronic journal from scratch
The openbusiness.ru website, as part of a joint project of the Information Portals Community, Facilitating Small Business Development, continues a series of interviews with successful entrepreneurs who are ready to…

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Age employees: what the employer needs to know
Elena Sidorenko shares information that is related to the employment of pre-retirement employees in a company: whether additional reporting is necessary for this, what are the features of entering into…

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managed to turn a brand

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Own publishing business: children's literature publishing house
Publishing business scares away those wishing to start their own business with a high level of competition, costs and vague prospects due to the active development of the Internet sphere.…

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Own business: caravaning
This material is just about a rare chance when you can get involved in a business for which there is a great demand, but there is still no intelligible proposal.…

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Electronic payment systems: features of financial transactions
The use of electronic payment systems allows for financial transactions between commercial enterprises, business organizations, Internet users. At the same time all the necessary transactions are carried out in virtual…

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Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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