The loyalty program of UDS, how it implemented it into its business, and what came of it
In the local shopping center I keep a small accessories store – I sell handbags, travel bags, scarves, gloves and other haberdashery. In general, not a mega-cool businessman, but I twist more or less successfully.
Since April 2018, I connected to the UDS system. Now briefly tell you about my impressions.
On the advice of another acquaintance, a colleague (he keeps a cafe in the same shopping center), he started using the UDS service. He himself has long enjoyed, I trust him, I decided to try. Prior to that, he served advertisements in newspapers, printed flyers, which, in general, only ate the advertising budget. The highest results were shown by the promotion of the thematic group in social networks. In principle, almost a year has passed since the registration in the service, so I can say that I refused outdoor advertising without any loss. Social network continues to lead the manager.
For me, as an entrepreneur, using the system is very convenient, because:
My client base has greatly expanded – I immediately see who joins the system and makes purchases at the store, it is more convenient for me to use a QR code than discount cards.
I can instantly track how much each customer spent in my store, I can offer him a profitable offer that will attract him.
Most often, I offer a cashback, not a discount, because the discount can be used once – and the client will not return again. And cashback is some kind of gaming moment. You can save points and write them off – many customers like it, they even fall into some kind of excitement. Especially since extra points are awarded to them if they recommend someone to shop and “bring” a new customer.
It is very convenient to edit the materials in the application itself – that is, to change the conditions of promotions, discounts, etc.
When a customer makes a purchase and uses the application, he leaves a review, puts an estimate. I can track (and do it quickly) the mood of my customers. If they are not satisfied with something, I will immediately find out about it and will be able to do something and change it.
My customers are comfortable when they receive individual offers. I often try to make them profitable so that the client will definitely return to me again.
At the same time, in fact, it only took me a little to increase the cost of paying for the functional – but they are more than covered by the balance of funds that I used to spend on printing flyers. UDS is quite satisfied with the service, it pays for itself completely. I recommended it to my friends, so that the popularity of the shop is gradually increasing.