How to create an electronic journal from scratch
The openbusiness.ru website, as part of a joint project of the Information Portals Community, Facilitating Small Business Development, continues a series of interviews with successful entrepreneurs who are ready to share their own business experience and help newcomers take their first steps in business.
“… we decided to put some experiment with Lenar and unleash the magazine either without any initial investment at all, or only with the money that the magazine will gradually begin to bring by itself.”
Today we are interviewing an internet entrepreneur. Anastasia Lukyanova is co-owner of the monthly electronic publication BlogNEWS, aimed at those people who have already linked their fate with blogs, or are just starting to master the blogosphere.
If you are thinking about earning opportunities on the Internet, we would strongly recommend that you familiarize yourself not only with the magazine itself (since it is free), but above all with this interview in which Anastasia openly shares her experience in creating a promising project from scratch.
Anastasia, tell us a little about your company.
Hello, my name is Anastasia Lukyanova, I am co-owner of the electronic edition of BlogNEWS. We publish the magazine every month and always try to publish only the most interesting and relevant topics on installation, blogging, their further promotion, optimization and even monetization.
How was the idea of this business born?
The idea came quite by accident. I have long wanted to see such a publication on the Internet, when I myself just entered the blogosphere. Having about a hundred successful blogs in bookmarks has become increasingly difficult over time, because in order to find really valuable information, you had to sort through a lot of articles, filter them and collect valuable information bit by bit. But at that time I did not find such a magazine, at least in the vast runet.
Therefore, a little later, when I got a little comfortable in the blogosphere, I decided to offer the organization of a magazine to a fairly well-known seo-blogger, Lenar Amirkhanov. Lenar enthusiastically responded to my proposal. As it turned out, such an idea had also been pursuing him for quite some time, there was simply no particular plan and time for implementation.
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As a result, after about a week we started to prepare the very first issue.
What are the difficulties at the initial stage of doing business? What is the most difficult thing about launching a new Internet project?
The most difficult thing is probably to determine the relevance and clearly highlight the target audience for which you want to make your offer. And everything else is already purely technical issues. For example, I have already seen several editions that were launched, following our example, just because I also wanted to get a share of popularity. But there was no clear understanding for whom this edition is created, how relevant the chosen topic is in principle. As a result, these magazines are no longer there.
It was difficult for us to start a magazine the same way, completely without technical skills. The fact is that we decided to put some experiment with Lenar and unleash the magazine either without any initial investment at all, or only with the money that the journal will gradually begin to bring by itself. That is, in fact, we have complicated our task and at first worked on sheer enthusiasm. We ourselves were looking for interesting information, wrote articles, I had to learn the basics of typesetting. But despite this, many liked the very first issue, because it was really interesting in content.
How did you start when putting a magazine on the market?
We immediately decided that our magazine would be completely free for readers, that is, we would only earn money by advertising. Therefore, the only condition for our readers was a subscription to the magazine. It looks like this: a person visits our official website, fills out a form with a name and an e-mail and receives the latest issue of the magazine directly to his email. Thus, this procedure, as it helps to gradually accumulate our subscription base (and this is excellent information for advertisers), and we will not need to re-spin the new number each time, because all our subscribers will receive it in time immediately to their email . If you wish, you can unsubscribe from this newsletter and never again receive letters from us. That is, we took the path of e-mail marketing and were not mistaken.
Especially for those who doubt whether it makes sense to subscribe to our magazine, we have placed the archive of issues in free access. That is, looking at the archive, you can decide whether a person is interested in our magazine, and whether to subscribe to it.
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What experience in the field of Internet business did you have before launching your e-journal?
I didn’t have much experience, at least for me, if we are talking about Internet business on a large scale, and not in the key of some affiliate programs. Lenar, in this regard, is much more experienced than me, his connections with famous bloggers helped us a lot.