How to open your recording studio
On the other hand, a new recording studio will certainly encounter competitors who have been on the market for more than one year. And sometimes even the qualitative performance of their duties may not lead to success. The situation in Russia is such that beginning musicians are forced to save on almost everything, and recording their material is no exception. Of course, a considerable percentage of those who want to end up with a high-quality product, but for many, the determining factor is price. In this regard, in any large city there is not one or even two recording studios. And you can find an enterprise of any level – from a private apartment in a simple high-rise building to a large studio in the city center with modern equipment. The latter is still the prerogative of megacities, because only there the eminent “stars” are recorded.
However, it is possible to enter this market, the main thing is competent marketing moves. Advertising can save even the most perilous undertaking, if it is properly implemented. Actively advertise recording studios do not have to; ATL tricks are not for her. After all, any studio is initially determined with the format and genre in which it will primarily work, after which it begins to “promote” itself in “thematic parties”. Contacts are left in the respective establishments (clubs, cafes, bars), often the studio owners themselves rotate among the potential customers of their company, moreover, the idea of recording and comes to their mind after several conversations with familiar musicians who complain about the high prices and unacceptable sound of primitive studios.
A newcomer is unlikely to be able to win over (in any case, at first) musicians who are written by their friends or in already known studios. But all new, only formed groups are already becoming the target audience interested in the service. It is on them that emphasis needs to be placed. As practice shows, to really engage in a studio that writes everything and for everyone is unprofitable, the output quality of the recording suffers in all genres. It is connected with both workers and equipment. A universal studio is one that has many departments and a large staff, that is, it consists of several studios in one. A budding entrepreneur hardly has so much money at once to open a large recording center. Therefore, he should decide on the format, genre and even become a frequenter of thematic parties. About advertising on websites, in relevant portals and simply in institutions (for example, in the store of musical instruments), it is also not worth forgetting, but “your person” will much more quickly gain clientele.
Recording studio – a somewhat unusual business. Despite the fact that the content of the studio requires the presence of specific knowledge and employees with certain skills, not a single relatively large city suffers from such companies. Still, people learn this craft, find workers and equip the premises. It seems that a recording studio is a simple passive income business; and partly it is. But this way too many people argue, and a businessman in such a business should be primarily concerned with maintaining his competitiveness. If he does not work in the studio, he needs to come to grips with the marketing campaign for his business, which will never cease.
Registration of a business entity takes place in the local tax authority, and the businessman will need about 20 thousand rubles and up to a month of time. The duty itself is much cheaper, but it is advisable to have reserve funds for unforeseen expenses. The easiest way is to register as an individual entrepreneur, because in this case you will not have to write a charter, allocate authorized capital, and later it will be much easier to carry out reporting. If several people plan to do business, then it is better to arrange a limited liability company (LLC); in both cases, it will be possible to use the simplified taxation system (STS) and pay either 6% (of income) or 15% (of operating profit). Activity code – (OKPD 2) 59.20 Sound recording services and services for publishing music. If you plan to work only recording studio, then additional encoding is not required.
An important point – the choice of premises. The location can be almost anything, although optimally located somewhere in the central areas of the city. The main thing is not on the outskirts, because in this case not everyone will decide to go to distant quarters. The room can be bought, but it will be very expensive or rented. Some novice studios begin their work literally in the apartment or house of its founder. And this can also be beneficial, because you don’t have to spend money on renting a room, let alone buying it, and beginner musicians do not disdain to visit the private sector to record their compositions.