Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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How Crowdsourcing Appeared
The author of the term "crowdsourcing" - Jeff Howe, who put it into circulation in 2006. Then he, together with the publisher Mark Robinson, published an article in which he…

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How Crowdsourcing Appeared

The author of the term “crowdsourcing” – Jeff Howe, who put it into circulation in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was more compared to outsourcing, and emphasis was placed on their differences: outsourcing is based on the performance of certain tasks by experts for a monetary reward, and crowdsourcing involves performing work primarily by amateurs and without any monetary payment (or purely symbolic). Continue reading

Ready business: advertising on the elevator button on the franchise
The company's history begins in 2012, when a successful entrepreneur, Yevgeny Zhilenkov, came up with the idea that it was possible to advertise outside the house at home, around the…

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Own business: caravaning
This material is just about a rare chance when you can get involved in a business for which there is a great demand, but there is still no intelligible proposal.…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, it is often this very word that bears a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method…

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Own business: How much does a radio cost?
This question is addressed by many. Media registration, selection of a broadcasting program and its social positioning, filing an application with the MTRT, developing a broadcasting frequency, competition, obtaining a…

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