Own business: how to make a movie
How to make a movie? And most importantly - why? The answer to this question from most novice directors sounds like “Inspiration”. A lot of those who just want to…

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Who is robbing you and your company right now
Irina Narchemashvili, CFO of the ATManagement Group, describes three ways to “leak” money from the company and explains how not to let employees steal themselves and stop stealing from themselves…

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Internet phone
Students from the Copenhagen Institute of Interactive Design (CIID) have created a phone that allows you to go online by reading the content of web pages. Users simply dial the…

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this is not the gloomy men in masks

How to register electronic media

At the moment, all Internet resources, regardless of their audience, are not required to register as a mass medium, but the definition of “electronic media” has already appeared in the law, which just means sites that operate in the media format. Only a site can become a media outlet not by the law of its work, but only after registration with the Federal Service for Supervision in the Sphere of Communications, Information Technologies and Mass Communications. That is, the definition of electronic media in Russia today is formal, and not according to the fact of information disseminated by the resource. Continue reading

How to start a business

Owning your own business is what many dream of. However, after making a decision to open a business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of business.If you want to start your own business, it is also important to understand that you assume financial, moral, social and other responsibility for all your actions. Continue reading

How great brands appeared

Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop, and large-scale production – from small “home” factories. However, the great businessmen of our time were once also young startups that nobody knew.

The history of the emergence of the currently famous brands is mostly interesting and instructive, and in some cases even inspiring to accomplish their own business. Continue reading

Writing as a business
Many people dream of writing and releasing at least one book. And some make the writing craft in the main source of stable income. And for this it is not…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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The loyalty program of UDS, how it implemented it into its business, and what came of it
In the local shopping center I keep a small accessories store - I sell handbags, travel bags, scarves, gloves and other haberdashery. In general, not a mega-cool businessman, but I…

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Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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