How to love criticism and make the company more creative
Although much is said about the benefits of criticism, it is often this very word that bears a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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How not to miss a good employee and not hire the bad - the experience of the company "Mosigra"
Top managers of the network of board games "Mosigra" share their professional experience in the search, selection and hiring of workers: from the selection of resumes to the application of…

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how exactly

“Millennials choose fresh roast”

The growth of the “take-away coffee” format, the filter instead of the US and fashion for the funnel of hari – Poster analyzed the purchases of Russians in coffee houses by the automation company of cafes, restaurants and shops. The study is based on non-personalized data of online cash desks of about 1000 online and independent coffee houses in Russia
Mimicry specialty coffee and mass market Continue reading

Who is robbing you and your company right now

Irina Narchemashvili, CFO of the ATManagement Group, describes three ways to “leak” money from the company and explains how not to let employees steal themselves and stop stealing from themselves
Every month a business loses money that it could not lose. Incorrect work with prices, suppliers and warehouse, lack of marketing, analysis of advertising and sales funnel, poor motivation system with large salaries. Plus mistakes with finances: when we spend someone else’s, we get into bad loans or we don’t control accounts receivable. Continue reading

Seven “deadly sins” of the head, or How not to commit a big boss

20% of the company’s success depends on the employees and 80% on the manager. The leadership style may be different, as well as the tasks of the business itself. But in every case there are general rules, which are vital for a top manager. Nadezhda Givora called the seven “deadly sins” of the leader, getting rid of which you and your team will definitely reach a new level
Sin One: “Nobody Can Do It Better” Continue reading

Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising.As you know, the most profitable placement of information about a product or service is on the first and last…

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Bank contribution: how to competently invest money and not lose it in modern realities
According to the Bank of Russia, at the beginning of 2019, credit organizations attracted more than 46 billion rubles in deposits in rubles and foreign currency, as well as precious…

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How to register electronic media
At the moment, all Internet resources, regardless of their audience, are not required to register as a mass medium, but the definition of “electronic media” has already appeared in the…

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Business ideas that changed the world
There are a lot of ideas for creating your business - as they say, for every taste and color. Now so much has been invented that it is very difficult…

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