How Crowdsourcing Appeared
The author of the term "crowdsourcing" - Jeff Howe, who put it into circulation in 2006. Then he, together with the publisher Mark Robinson, published an article in which he…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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"Millennials choose fresh roast"
The growth of the “take-away coffee” format, the filter instead of the US and fashion for the funnel of hari - Poster analyzed the purchases of Russians in coffee houses…

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Business at work: opening your label

Immediately, we note that the label is not created by a lone performer who despaired of bringing his music to the masses. The label is registered in order to earn money on the creation, sale and promotion of music. Thus, it is not necessary to independently perform all three components of the label’s activities. After all, the musician creates the music, sells its distributor, and promotes the producer. The person who holds the label only deals with the complex solution of all these issues and puts his label on the product, showing that it is he who has the right to engage in activities to bring music to the listener and earn money on it. Continue reading

How to open your recording studio
On the other hand, a new recording studio will certainly encounter competitors who have been on the market for more than one year. And sometimes even the qualitative performance of…

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Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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Seven "deadly sins" of the head, or How not to commit a big boss
20% of the company's success depends on the employees and 80% on the manager. The leadership style may be different, as well as the tasks of the business itself. But…

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Own business: book typography
Creating your own book printing house is a very difficult undertaking that requires a lot of money and effort from an entrepreneur. However, there are prospects for such a business,…

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